SUSTAINABILITY THROUGH DURABILITY

At Sleep Naked by Beaumont & Brown we completely understand the impact the cotton industry has on the environment and also due to the fact there is no cotton grown in Europe we have to import our products from our factory using the shipping industry.

Our philosophy is to achieve “sustainability through durability” by selecting the best quality cotton yarns and weaving them to create the highest quality woven finished product and then we concentrate on an optic white finish that lasts. High quality yarns allow us to weave in single ply which reduces the overall weight of the bed linen and having a reduced “wet weight” during laundering reduces the stresses put on the yarns.

,p>We aim for our bed linen to achieve more washes and so last longer than other alternatives that use lower quality cotton yarns and lower quality finishing and hemming standards. Our hotels clients choose us because our linen can achieve upwards of and average 400 wash cycles as opposed to a industry average of 150-190 cycles. We feel it is far better for the environment that a product can go on for twice as long without having to be replaced.

 

Our products are still sent out in plastic “button lock” bags and we have decided to keep that the same as they help us reduce wastage through dirty/soiled products that cannot be sold. The packaging can be re-used in many inventive ways and/or recycled.