Expert Advice about Bed Linen, Pillows, Duvets, Towels & Robes

SLEEP NAKED! prides itself on knowing all that there is to know about Bed Linen, Pillows, Duvets, Towels & Robes – and we want to share with you the benefit of our experiences.

You will notice that we don’t give you the option of buying every single product out there, and in fact offer a small selection of products. This is because we are experts in our business area and know that the products we offer on our website are the best quality products available.

Below is our expert advice on bed linen, pillows, duvets, towels and robes that we hope prove to be useful to you.


400T means 400 Threads per square inch. The yarn used is a 60’s yarn. 60’s is the measurement of the thickness of the yarn. You can go as high as 120’s for super fine yarns for example.

The higher the thread count usually the better the hand-feel of the cloth. However, with high thread-counts you get increased creasing and the fabric becomes less durable. We supply 300 and 400 Thread-counts because they give the perfect mixture of durability and soft hand-feel. By using 60’s and 80’s yarns the fabrics retain a prefect weight and reduced creasing.


All our bed linens are washable at 60-90 degrees and can be tumble dried. For best results iron whilst slightly damp.

All 100% cotton will crease, however once it is on the bed and being slept in the creases will fall out overnight similar to a shirt. It is however always best to try and hang dry if you have space.

SHRINKAGE: Our cotton is finished in such a way that we expect only 2-3% shrinkage, we have already built in extra cm’s in the sizes to allow for this. The duvet covers and pillowcases may seem slightly large at first but will shrink down to perfect size after the first wash than never shrink again.


Percale is any fabric with a thread-count over 180/sq inch. Our fabric is 300/sq inch so it easily falls into this category.


When a fabric is mercerized it helps reduce shrinkage and creates and much smoother finish on the surface of the fabric giving it that luxurious hand-feel and increased whiteness.

World Bed Sizes

Our size guide tables show the various sizes of beds in the U.S and U.K.
For example if you have a U.S. Queen Size you need a U.K. King Bed Set or Duvet, if you have a standard U.S. King then you will need a U.K. Super King Bed Set or Duvet. If you are lucky enough to have a U.S. Emperor or Super King then you need to email us and we can make the, duvet and bed linen specially to fit. This would take approx 10 days.

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